A label is a small piece of material, either fabric or paper, that you attach to your product and that shows information like your brand name, logo, size, origin, or care instructions. A custom label can give you many benefits, such as making your product stand out from the rest, building customer trust and loyalty, enhancing product quality and appeal, and conveying your brand story and values. In fact, a survey by Statista found that 52% of consumers said that they are more likely to buy a product if they like its label design. That’s why in this article, you will learn how to design clothing labels that showcase your brand and product, as well as how to print and attach them to your products.
1. Select The Most Eco-friendly Label Option for Your Clothing Product
One of the first steps in designing clothing labels is to decide what type of label you want to use for your products. There are different types of clothing labels that you can choose from, depending on your needs and preferences.
Here are some of the most common types of clothing labels and their characteristics:
1.1. Woven labels
Woven labels consist of threads that form a sturdy and stylish label that you can stitch into your products. They are perfect for high-end products that need a refined and professional look. They also resist damage and last longer than other label types. An example of a woven label is Nike’s one that has its famous swoosh logo and brand name in a simple and sleek font.
1.2. Printed labels
Printed labels are made of fabric or paper that have ink or dye on them to create a flexible and cheap label that you can iron or glue on your products. Printed labels are good for low-cost products that need a fast and simple label solution. Printed labels can also have more color and design choices than woven labels, but they might fade or peel over time. An example of a printed label is Levi’s one that shows its signature red tab logo and product information in a classic and familiar style.
1.3. Heat transfer labels
Heat press labels are the most comfortable labels for sportswear because they reduce the rubbing between the fabric and your skin. The only downside of heat press labels is that they might fade over time due to the skin contact.
1.4. Hang tags
Paper or cardboard labels that you attach to your products with a string or a pin are called hang tags. They are removable and eye-catching labels that can display extra information or marketing messages. Hang tags are ideal for adding some style and character to your products, as well as attracting customers’ attention and interest. Hang tags can also be used to communicate your brand story, values, or social causes. Zara’s hang tag is an example that showcases its minimalist and modern logo and brand name in a bold and elegant font.
2. How to Design Clothing Labels that Attract and Impress Customers
Once you have decided what type of clothing label you want to use, you need to design your label in a way that showcases your brand and product. To do that, you need to consider some factors such as the size, shape, color, font, logo, and content of your label.
Here are some tips on how to design your clothing label:
The size and shape of your label should match the size and shape of your product, as well as the space available for attaching the label. You don’t want your label to be too big or too small, or to cover or distort your product. You also want your label to be easy to read and handle. You can choose from different shapes such as rectangle, square, circle, oval, or custom shapes that fit your design.
Choose a label color that matches your product color and expresses your brand identity and mood. Your label should contrast with your product, but not conflict with it. Your label should also communicate the feeling and message of your brand and product. You can use colors that relate to your sector, specialty, or audience, or colors that influence consumers’ psychology.
Pick a font for your label that is easy on the eyes, fits your brand and product, and stays the same throughout. Your label should make sense and look good with your brand and product. Your label should also tell people what your brand and product are like. You can use different kinds of fonts like serif, sans serif, script, or fancy fonts that work well with your design.
A clear, distinctive, and memorable logo that represents the brand values and product features is essential for a label. A logo should be recognizable and memorable, as well as communicate the brand’s purpose and the product’s benefits. A logo should also be relevant and appealing to the target audience. Symbols, icons, images, or words that capture the essence of the brand and product can be used for a logo.
Relevant, concise, and accurate content that communicates the brand message and product benefits is important for a label. Content should be informative and useful, as well as persuasive and compelling. Content should also be truthful and trustworthy, as well as consistent and coherent. Information such as brand name, logo, slogan, product name, description, features, benefits, origin, size, care instructions, or contact details can be included in the content.
3.Printing and Attachment Options for Clothing Labels
The final step in designing clothing labels is to print and attach them to your products. To do that, you need to choose a printing method and an attachment method that suit your needs and preferences. Here are some of the most common printing and attachment methods and their characteristics:
3.1. Printing methods:
- Screen printing is a printing method that involves transferring ink onto fabric or paper through a mesh screen with a stencil of your design. Screen printing is a fast, cheap, and versatile option that can produce large quantities of labels with consistent quality. However, screen printing can be limited in color options, detail level, and durability, as the ink may fade or crack over time.
- Digital printing is a printing method that involves printing ink onto fabric or paper using a digital printer with high-resolution images of your design. Digital printing is a precise, vibrant, and flexible option that can produce small quantities of labels with customized designs. However, digital printing can be expensive, slow, and sensitive to heat and water, as the ink may bleed or smudge easily.
- Embroidery is a printing method that involves stitching threads onto fabric with a needle or a machine to create a textured and durable design. Embroidery is an elegant, sturdy, and long-lasting option that can produce high-quality labels with a luxurious feel. However, embroidery can be costly, bulky, and difficult to remove, as the threads may snag or unravel easily.
3.2. Attachment methods:
- Sewing is an attachment method that involves stitching the label onto the product with a needle or a machine using matching or contrasting threads. Sewing is a secure, permanent, and professional option that can attach any type of label to any type of product. However, sewing can be time-consuming, labor-intensive, and damaging to the product, as the stitches may create holes or tears in the fabric.
- Ironing is an attachment method that involves applying heat and pressure onto the label with an iron to activate an adhesive layer on the back of the label. Ironing is an easy, quick, and smooth option that can attach printed labels to flat and smooth products. However, ironing can be weak, temporary, and prone to peeling or fading, as the adhesive may lose its stickiness or color over time.
- Gluing is an attachment method that involves applying glue onto the label or the product and pressing them together to create a bond. Gluing is a simple, fast, and cheap option that can attach any type of label to any type of product. However, gluing can be messy, unreliable, and harmful to the product or the label, as the glue may spill over, dry out, or damage the material.
You have reached the end of this article on how to design clothing labels that showcase your brand and product. We hope you have learned something valuable and useful from this article. Designing clothing labels is an important step in creating a successful brand and product, as it can help you stand out from the competition, build customer trust and loyalty, enhance product quality and appeal, and convey your brand story and values. In this article, we have covered the different types of clothing labels, how to design them, and how to print and attach them to your products. We have also provided you with some tips, tools, and examples to help you create your own clothing labels.
If you need more help or inspiration for creating your clothing labels, you can contact us at firstname.lastname@example.org and we will be happy to assist you. Thank you for reading this article and we hope you found it useful and informative.